Do bloggers really have to be relatable?


A spontaneous rambling post. That’s what today’s post is. A stupid post full of my thoughts and feelings and opinions and basically just me unloading onto a webpage because a tweet doesn’t contain enough characters and none of my Facebook friends care about this.


I’ve seen so many tweets flying around these past few weeks putting down successful bloggers for no longer being relatable, and basically slating them for “changing”. If you don’t wanna read their blogs, that’s fine, but to put down and slag off people just because their stuff is no longer relatable to you, nuh uh sistah.


I mean, does a blogger really have to be relatable?

Don’t get me wrong. I love relatable posts. I know life isn’t perfect and most of us are skint and have to buy our knickers from Primark and save up just for a Costa Coffee. But I love to read the blogs of those jet setting the world and spending ridiculous amounts on handbags too. Why? Because I just enjoy reading it. Simples.

I don’t read their posts and suddenly aspire to be that girl that flies to a tropical country every month and have a designer shopping spree every week (though I wouldn’t complain, of course!). I’m not daft, I know that’s not the norm. But their posts help me discover things I might not have otherwise come across, and things I could maybe, just maybe, treat myself to one day.

I didn’t even know what the Maldives was like, never mind considered looking into holidaying there, until I stalked Sarah Ashcroft’s snaps and Instagram pics whilst she was there. And now? Well, it looks beautiful. I’d love to save up to go just once. I’m not saying I want to go a few times a year like she can, but hey, she’s made me wanna go and experience it just once. Probably on my honeymoon.

I’ve never been one for designer clothes either. Fashion ain’t my thing. And yet, I watch Inthefrow’s outfit videos all of the time. Now I know I’m never gonna rock an outfit like her or have the money to have a designer wardrobe. But who knows? Maybe one day I could treat myself to a luxury outfit that just makes me feel amazing and I can wear it with pride, feeling good in knowing that I worked hard and saved up for it.

Basically, just because a blogger is no longer relatable doesn’t mean that their content isn’t still enjoyable or that their success isn’t still somewhat inspiring.

Let them do their thing. No like? No read.

*beep* End of babbling session.

  • Sian…

    I love this! There aren’t many ‘bigger’ bloggers that I’m a huge fan of but I love Sarah Ashcroft and Em Sheldon and a few others. Most of them have worked hard to build up their blogs like anyone else and that’s how they’ve got all of these opportunities. As long as they’re appreciative of what they’ve achieved, then I don’t have a problem with them 🙂

    Sian x

  • Ah this post was so refreshing, I agree with you 100% 🙂

  • Loved reading this post!!! I’ve also just voted for you in the UKBA17 – good luckk!!

  • Great post Ashton. I love personal posts and peoples points of view.
    Personally to me, being relatable isn’t something you can be. As everyone is different. So you might be to one person, but not another. You shouldn’t cater who you are or what you do to be relatable as then you’re not being true to yourself.
    This is where it gets grey for my thoughts/explanation – I have unfollowed many big bloggers, including one you’ve mentioned for exactly the reason of, that they are no longer relatable to me.
    However, this doesn’t mean that I am jealous of their success (ok, maybe a tad), but it’s more that I read blogs and follow people that I relate to. That I could have conversation with about the Chloe dupe bag in Matalan that everyone seems to be on etc. It doesn’t matter or bother me what’s new from luxury brands and how to style them and spending what would be my wage on 3 items from a luxury make up brand.
    At the end of the day, they do their thing. Everyone does their thing. If they’re happy, that’s all that matters. If I’m happy, that’s what matters to me.

    I hope that made